Case study 
How we rescued the client’s analytics and gave back 30% of its revenue visibility
When Aero Agency brought us in, the client’s GA4 data was significantly undercounting both transactions and revenue.
95.9% Revenue captured in GA4 (was 65.6%)
86.2% Orders captured in GA4 (was 62.5%)
88% Reduction of revenue gap vs. actual sales
Google Analytics 4Google Tag Manager (web + server-side)Meta Pixel + Conversions APICMP + Consent Mode v2First-party sGTM subdomainShopify
Case study How we improved the client’s tracking by 40% on the sales funnel
The client contacted us because they were not able to track conversions and had a high volume of unassigned data on GA4.
40%+ More events recovered server-side
<2% Unassigned traffic (down from 50%+)
16% Attribution improvement
Google Tag Manager (client-side)Google Tag Manager Server (server-side)Stape.io (server hosting)Google Analytics 4Google AdsMeta Pixel and Conversion API
Case study How we scaled CPAP.com's paid media with Profit-on-Ad-Spend (PoAS) bidding
ROAS-only bidding was pushing spend toward high-revenue, low-margin SKUs. We wired PoAS bidding across Google Ads to optimise on actual profit.
PoAS live Bidding signal
TK Blended margin
TK Attributable profit
GA4Google AdsBigQueryServer-side GTMMeta CAPICustom margin feed